This article was originally
published on Forbes.com. For access to the original, click here.
You’re always going to get the same
results by doing what everyone else does. Sometimes you have to know when to
zig where others zag. These are some of the counterintuitive lessons I’ve
learned and applied from the most successful folks I’ve met.
Pick Fights – to test others’ resolve in
their own beliefs. In business, you can’t turn over the reins to someone who
doesn’t know how to defend their own ideas and plans.
Isolate Yourself – to reenergize. Many
seemingly extroverts are introverts. If you recharge when by yourself, you need
to seek out isolation from time to time.
Purposefully Offend – sometimes the only way to get
someone’s attention is to call him or her out. But you can always positively
turn the relationship around with persistence and some mea culpa. Tech
entrepreneur Jason Calacanis is a master of this.
Hyper Self-Critical – of your own standards and
choices. I once watched George Carlinberate himself on stage in a
rehearsal standup performance for missing the timing of one of his jokes by a
few seconds. He nailed the follow-up HBO special.
Peacock – don’t give others the option
not to see you or hear your message. The pickup lesson from “The Game” applies
to business as well. Nobody buys a product they’ve never seen. (TIP: more of my
thoughts on marketing and publicity)
Repeat Mistakes – enough times until you really
learn the lesson. Sometimes mistakes do need to be repeated if the
payoff is big enough. We hardly ever learn anything truly worthwhile after one
try.
Seek Out Rejection – to get desensitized to the
fear of it. Once we lose the fear of rejection, we more easily go after what we
want, and thus get more of it. (TIP: more details in the 5-Step Sales
Process)
Ignore Consensus – when your own
data and foresight is convincingly contrary to the wisdom of the crowd (like
Jobs, MLK, Gandhi). Consensus bonds us together and creates harmony, but it
rarely moves us forward. Progress sometimes has to come at the hands of an
individual’s decisive disruption.
Expect Nothing – in return for helping your
peers. Karma points are dispersed unexpectedly over decades, not in a scorecard
of dollars.
Quit – those endeavors you’ll never win
at, and take a new swing at the plate. Don’t double down on a losing effort by
not knowing when to walk away. (TIP: watch How to Make the Right Business
Decisions)
Play Possum – with your competitors. Don’t
be so eager to show off your strengths until it’s the perfect time to strike.
If rope-a-dope worked for The Champ, it will for you too.
Get C’s Instead of A’s – if you excel in non-traditional
environments (like entrepreneurs) and can justify the opportunity cost of your
time. Oddly enough, more of the C students I went to school with employ our A
student classmates than vice versa.
Become Indifferent to Slights – because time and energy are too
valuable to waste on petty matters. Attention being paid to wounds of our ego
is precious energy diverted from achieving our goals. You can win the
argument—or win the game. I know what I’d choose.
Self-Sabotage – yourself when you find
yourself mired in complacency. Don’t ever get too comfortable with the status
quo; always be willing to blow it up and start all over again to truly create
something better.
Abstain from Work – which others can
do for you. Delegate every task that others can do 80% as well as you, and
focus on those items that only you can achieve that have big payoffs. (TIP:
focus on The One Most Important Thing)
Plot and Scheme – your next couple moves
ahead. If you don’t see the whole landscape of the playing field, you’re bound
to get sideswiped. Know where you’re going far in advance of making your first
move.
Underestimate Demand – for your products and
services. Don’t ever assume people want what you got, and you’ll always have
the appropriate amount of urgency and hustle to validate what you’re trying to
achieve. (TIP: don’t fall into the trap of the #1 Reason Why Businesses
Fail)
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